LA Times

[LA Times] ‘Heroes’ creator Tim Kring takes a leap with ‘Conspiracy for Good’

“Heroes” creator Tim Kring believes today’s audience is no longer content to just sit back, relax and enjoy the show.

Kring’s latest project to take flight is “Conspiracy for Good,” in which participants follow and interact with a tale of good versus evil as it develops in “real time” across the Web, mobile devices and staged events. This trans-media storytelling is about immersion, but there are a few other wrinkles that has Kring enthused. For one thing, at the finish line of this project there may be more than the satisfaction of a new-tech story experience, there will be a good deed done in the “real” world…. Continue reading